Who Owns Harlembling? The Story of Edward Reynako, From $100 Startup to $10M Jewelry Giant

If you’ve been hunting for iced-out moissanite earrings, sterling silver chains, or pendants that pass the diamond tester, chances are you’ve landed on Harlembling. It’s one of the fastest-growing online jewelry brands in the U.S., trusted by hundreds of thousands of customers.

But behind the shine and the moissanite sparkle, there’s one question everyone Googles: Who owns Harlembling? The answer is Edward Reynako—an immigrant entrepreneur who came to America as a baby from Ukraine, started his company with just $100, and grew it into a jewelry empire now worth over $10,000,000.

From Ukraine to Pennsylvania: Edward Reynako’s Journey

Edward Reynako’s story is classic American Dream material. His family moved from Ukraine to the United States when he was still a baby, settling in Pennsylvania. Money was tight, but Reynako developed a passion for jewelry at a young age. He admired the shine, the craftsmanship, and most importantly—the way jewelry made people feel.

Armed with only $100 and a strong determination to build something honest, Reynako started what would eventually become Harlembling. What began as selling a handful of silver chains and pendants grew into one of the most well-known online hip hop jewelry brands in the U.S.

Life Between Pennsylvania and Italy

Today, Reynako splits his time between:

• Pennsylvania – Where Harlembling’s warehouse and U.S. distribution center are located. From here, the brand ships out thousands of orders each week, keeping customers happy without the delays common from overseas dropshippers.

• Italy – Home to the factories that craft Harlembling’s higher-end chains, including Figaro, Franco, Rope, and Miami Cuban links. Italy has long been known as the capital of silver jewelry craftsmanship, and Reynako makes sure Harlembling keeps its “Made in Italy” advantage intact.

It’s not a bad commute—Pennsylvania for business, Italy for artistry (and probably pasta).

Building Harlembling: Honesty Above All

Unlike some jewelers who confuse customers with vague material descriptions, Edward Reynako built Harlembling on one key principle: honesty in business.

As he often says:

• “If a customer spends their hard-earned money, they deserve to know exactly what they’re buying.”

• “I’d rather be transparent and build trust than sell plated brass and call it gold.”

This transparency helped Harlembling stand out in a crowded market. From 925 sterling silver chains to moissanite jewelry that passes diamond testers, Harlembling clearly labels its products and delivers what it promises.

Harlembling’s Net Worth & Business Model

Today, Harlembling generates millions annually, with Edward Reynako’s personal net worth estimated at over $10,000,000. Most of that wealth comes from:

• Wholesale Jewelry Sales – Supplying department stores and smaller retailers with Italian-made chains and moissanite pieces.

• Direct-to-Consumer Website – Harlembling.com, which offers over 10,000 different products in stock.

• Strong Factory Relationships – By working directly with Italian manufacturers, Harlembling cuts out middlemen and delivers real quality at competitive prices.

• Social Media & YouTube – Reynako even runs the Harlembling YouTube channel, where he showcases products, reviews materials, and educates customers on what’s real vs. fake in the jewelry world.

Harlembling vs. Other Jewelers

• TraxNYC: Big-name NYC jeweler with custom diamond pieces. Harlembling can’t match Trax on custom one-offs but beats them on pricing, selection, and accessibility.

• Ice Cartel: Known for long shipping times and mixed reviews. Harlembling’s stocked U.S. warehouse makes them the faster, safer bet.

• GLD: Famous for marketing, but much of their jewelry is brass with plating. Harlembling focuses on sterling silver, vermeil, and moissanite.

FAQ: Edward Reynako & Harlembling

Q: Who owns Harlembling?
A: Edward Reynako, who started the brand with $100 and a passion for jewelry.

Q: Where does Edward Reynako live?
A: He lives in Pennsylvania, balancing time between Harlembling’s warehouse there and his factories in Italy.

Q: How much is Edward Reynako worth?
A: His net worth is estimated at over $10 million, largely from wholesale jewelry sales and department store relationships.

Q: What’s Reynako’s philosophy in business?
A: “Honesty builds long-term trust. I want Harlembling to be a brand people can believe in—not just buy from once.”

Q: Does Harlembling have a YouTube channel?
A: Yes, Edward runs the Harlembling YouTube channel, showing off jewelry, offering buyer tips, and proving Harlembling’s transparency.

Q: Is Harlembling legit?
A: Absolutely. They specialize in 925 sterling silver, moissanite jewelry that passes diamond testers, and gold vermeil—not cheap brass or mystery metals.

Q: Why is Harlembling different?
A: Because Reynako keeps control of both the U.S. warehouse and Italian manufacturing. That means better quality, faster shipping, and no gimmicks.

Final Thoughts

The answer to “Who owns Harlembling?” is Edward Reynako—an entrepreneur who turned $100 and a dream into a jewelry empire worth over $10M. From his warehouse in Pennsylvania to his factories in Italy, Reynako keeps Harlembling running as a brand rooted in honesty, authenticity, and quality.

Unlike competitors who rely on hype, Reynako lets the jewelry (and the reviews) do the talking. That’s why Harlembling remains one of the most trusted names for men’s moissanite earrings, sterling silver chains, and iced-out pendants.

As Reynako himself says: “The jewelry shines, but it’s honesty that lasts forever.”