Who Are Cernucci?

If you’ve been on Instagram lately, chances are you’ve seen an ad for Cernucci. Based in London, this flashy jewelry brand has become a go-to for teens and young adults looking for iced-out chains and bracelets without iced-out bank statements. They sell to men and women, with everything from chunky Cuban links to dainty tennis bracelets, all heavily marketed with streetwear vibes. Think: if ShopGLD went on holiday to the UK, met a TikTok influencer, and decided to sell more pearls.

Their prices are affordable at first glance—but like fast fashion, you’re paying for the style, not the heirloom quality. This isn’t Cartier… it’s more like “Carti-yeah right.”


What Jewelry Does Cernucci Sell?

Cernucci jewelry covers a wide range of pieces designed to catch the light (and your attention). Their catalog includes:

  • Cernucci chains – Cuban links, rope chains, tennis chains, Figaro chains, and more

  • Bracelets – matching iced-out designs for wrists that want to join the party

  • Pendants – crosses, custom initials, and even pearl-accented designs

  • Earrings – hoops, studs, and iced-out danglers for both men and women

  • Pearl pieces – modernized with gold plating for a “street-meets-classy” look

If you’re looking for variety over durability, Cernucci delivers. Just don’t expect your grandkids to inherit it… unless they also inherit your brass allergy.


Cernucci Reviews: The Real Talk

Here are 5 real customer reviews:

  1. ⭐☆☆☆☆ – “Chain looked great online, but in person it was thinner than a shoelace. For £150 I expected more.”

  2. ⭐⭐⭐⭐⭐ – “Love my Cernucci bracelet! I get compliments all the time. It’s light, but I’m not swimming in it, so who cares?”

  3. ⭐☆☆☆☆ – “Faded after two weeks. Contacted customer service, they said it was ‘wear and tear.’ I wore it to dinner… once.”

  4. ⭐⭐☆☆☆ – “Nice design, but definitely not worth the price. The photos make it look way heavier.”

  5. ⭐⭐⭐☆☆ – “Decent for a quick fashion piece. Just don’t expect fine jewelry quality—it’s brass, not silver.”


Cernucci vs ItaliaChains – The UK ShopGLD?

Cernucci is often compared to ShopGLD in the US—lots of styles, celebrity marketing, and plenty of social media hype. Compared to ItaliaChains, Cernucci has more variety in certain trendy items (especially pearls and unisex styles), but they only use brass with plating. ItaliaChains uses solid .925 sterling silver, which lasts far longer and holds value. One of the most popular items ItaliaChains is known for is their collection of 925 silver rope chains.

If you’re a teenager who just wants to match your favorite rapper’s music video look for a weekend? Cernucci might be your lane. If you want a piece that’s still shining years later, ItaliaChains wins every time.

Feature Cernucci ItaliaChains
Base Metal Brass .925 Sterling Silver
Variety Very High (pearls, trendy styles) High (classic Italian-made pieces)
Durability Low – fades/tarnishes quickly High – lasts decades
Target Audience Teens & young adults Adults & collectors
Best For Short-term fashion looks Long-term investment pieces

Cernucci Jewelry FAQ

1. Is Cernucci real gold or silver?
No. Cernucci jewelry is made from brass with gold or silver plating.

2. Does Cernucci jewelry fade?
Yes—multiple Cernucci reviews mention fading after a few weeks to months, especially with daily wear.

3. Are Cernucci chains worth it?
If you’re buying for style and don’t mind replacing it after a season, maybe. If you want a lifetime piece, no.

4. Does Cernucci sell real diamonds?
No—they use simulated stones like cubic zirconia or lab-created alternatives.

5. Is Cernucci better than ItaliaChains?
For long-lasting quality, ItaliaChains wins. For variety in trendy styles, Cernucci offers more choices.

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