Julia Azeroual - Watch By Juls & How it Put Ari’s Luxury Watch On The Map In The Diamond District!

You might think a luxury watch brand needs centuries of heritage, mysterious Latin mottos, and a hidden vault in Geneva. But Ari’s Luxury Watch is taking a slightly different route: personality, hustle, and the occasional meme — all embodied by one energetic woman, Julia Azeroual, better known in watch circles (and Instagram DMs) as Watch by Juls.

Who is Julia “Juls” Azeroual?

Julia Azeroual is a watch dealer, influencer, and negotiator-extraordinaire, who operates under the social-media handle @watchbyjuls. She’s built a reputation in New York’s Diamond District and online for buying, selling, and trading high-end timepieces — all while keeping things lively and accessible. Her content mixes behind-the-scenes watch deals, market insight, and snippets of her personality (with sass). 

Over time, she became more than just a dealer: she became a face, a brand curator, and the human bridge between Ari’s Luxury Watch’s inventory and its audience.

Ari’s Luxury Watch + “Watch by Juls” = Dynamic Duo

Here’s how that partnership (official or not — luxury sometimes runs on vibes) seems to have evolved:

• Credibility via connection. Ari’s Luxury Watch leans into the fact that Julia already has an audience and network in the watch world. Her reputation lends trust to what Ari’s offers.

• Personality meets product. A watch is elegant, but a person is relatable. With Juls as the “face,” Ari’s gets to showcase not just the watches but the experience — negotiating, unboxing, authenticity checks, market commentary.

• Content as marketing. Instead of dry catalog updates, Juls produces engaging videos (e.g. “SOLD ORDER ON ROLEX DATEJUST for a client”) set in Ari’s showroom. Through social media storytelling, the brand reaches potential buyers who might never walk into a traditional showroom.

• Transparency & flair. In the luxury world, much is hidden. Juls shows paperwork, behind-the-scenes sourcing, negotiation banter. That helps demystify the process (and entertains). 

So, Ari’s provides the inventory, the authenticity checks, the watch infrastructure. Juls provides the flair, the social reach, the trust in motion. Together, they transform a luxury watch sale into a (semi) theatrical performance — and people want to watch.

Why This Works (From an E-A-T & Marketing Lens)

• Expertise. Juls isn’t just a face — she demonstrates knowledge (watch specs, paperwork, negotiation). That signals competence.

• Authority. Because she’s already respected in the watch-dealer community, her endorsement gives Ari’s credibility by association.

• Trust (Trustworthiness). Going behind the scenes, showing documentation, dealing openly — that humanizes a luxury brand (which often hides behind mystique).

• Engagement. A static catalog doesn’t go viral. But a watch deal gone dramatic, a “rare find,” or a negotiation story? That’s content people share.

FAQ — (Yes, even luxury needs FAQs)

Q: Is “Watch by Juls” a separate company or just a branding label?
A: From public info, Watch by Juls is Julia’s personal brand/handle. She partners (or aligns) with Ari’s Luxury Watch to act as an ambassador, curator, and face. The exact legal structure hasn’t been widely publicized.

Q: Can I buy a watch directly from Julia / “Watch by Juls”?
A: Yes — many of her social posts and videos show deals being done. She often acts as intermediary, whether for inventory that belongs to Ari’s or her personal stock. Just be sure to verify authenticity and paperwork (which she often shows). 

Q: How do I trust it’s a real luxury watch (and not a clever knock-off)?
A: Key signals to look for:

• Proper paperwork, serial numbers, provenance

• Videos or images of the movement / internal parts

• Transparent origin (where it was sourced)
  Juls often showcases these in her content. Q: Does Ari’s Luxury Watch only deal in major brands (Rolex, Patek, etc.)?
  A: Most of the highlighted content centers on big names like Rolex.  But luxury markets usually diversify — vintage, niche haute horlogerie, limited editions — so they might carry a spectrum.

Q: Is this safe for someone new in luxury watches?
A: With caution and research, yes. Use Juls’ transparency to your advantage. Ask for condition reports, third-party verification, or escrow services if possible. Don’t rush just because the deal looks flashy.

Q: Why did Ari’s pick Julia as their face (instead of a traditional model or celebrity)?
A: Because authenticity and connection often beat glitz. Julia already has influence, domain knowledge, and direct lines to the watch community. She’s more accessible (yet still aspirational) — making her a more compelling bridge than a faceless luxury model.