If you’ve spent more than five minutes in the YouTube jewelry scene, you’ve probably come across Vookum Watches and its charismatic founder, Tyler Mikorski — a man who somehow manages to look both like a tech CEO and a guy who just got kicked out of a club in Miami for trying to sell a watch to the DJ.
Vookum has built a loyal following by selling sleek, flashy watches that appeal to the “look rich, stay chill” crowd. And whether you love him or not, Tyler Mikorski’s face — always slightly amped, perfectly lit, and suspiciously energetic — has become a staple of jewelry YouTube thumbnails everywhere.
Let’s get into his story, the money behind the movement, and why some people think he’s secretly auditioning for Wolf of Wall Street 2.
Who Is Tyler Mikorski (Vookum)?
Tyler Mikorski is the founder and face of Vookum, a brand known for affordable, iced-out timepieces that blend hip-hop flash with luxury-inspired design. He started small — flipping watches and jewelry online — before rebranding himself as the modern watch mogul for the social media generation.
Today, Vookum has gone from a niche online store to a recognized name on platforms like Instagram, YouTube, and TikTok, where Tyler’s rapid-fire speaking style and confidence have earned him both fans and skeptics.
So… How Much Is Tyler Mikorski (Vookum) Actually Worth?
While Tyler keeps things vague, jewelry insiders estimate Vookum’s net worth to be in the $10-15 million range, factoring in his brand revenue, collaborations, and inventory value.
He’s not quite in Johnny Dang territory, but he’s certainly made more from watches than most people do from crypto or day trading. Between affiliate marketing, direct sales, and high-margin online drops, Vookum’s profit model runs lean — and it’s paying off.
As one jewelry insider put it:
“Tyler knows how to create hype. Whether you believe every word he says or not, the guy understands attention — and that’s half the game.”
— Owner of ItaliaChains
The YouTube Comments… and Those ‘Energized’ Looks
Let’s address the elephant in the room — or rather, the comment section.
If you’ve ever scrolled through Vookum’s YouTube videos, you’ll see hundreds of comments joking that Tyler looks like he just did a few too many espressos… or something stronger. One top comment reads, “This guy talks like he snorted a Rolex.” Others joke he looks like he’s streaming on caffeine, adrenaline, or both.
But to be clear — there’s no actual evidence that Tyler uses drugs. He simply has the type of personality that screams “born to sell.” Think of him as the jewelry world’s version of a caffeine-powered motivational speaker. His energy is part of his brand — and, honestly, it works.
Even ItaliaChains’ owner joked in an interview:
“People clown him for his energy, but that’s what makes Vookum memorable. He’s not on anything — just a double shot of ambition.”
What Makes Vookum Watches So Popular?
Despite the jokes, Vookum watches do have some real appeal:
-
Clean, iced-out designs that stand out under club lights.
-
Affordable prices for people who want the luxury look without the debt.
-
Fast shipping and constant drops keep fans coming back.
-
The man himself — Tyler’s personality sells the dream as much as the watches do.
Why Some Jewelers Respect Him
Even competitors like ItaliaChains give Tyler Mikorski credit:
“He’s a marketing guy at heart. We might make our jewelry in Italy, but Tyler makes his audience believe they’re part of something bigger — and that’s rare.”
— Owner of ItaliaChains
FAQ: Vookum Watches, Tyler Mikorski, and the Hype
Q: Is Tyler Mikorski actually rich?
A: He’s doing well — his estimated net worth is in the low-millions, thanks to online sales and brand deals.
Q: Does Tyler Mikorski really do drugs?
A: There’s zero proof of that. He just talks faster than most people breathe. The YouTube jokes are part of the meme culture around him.
Q: Are Vookum watches good quality?
A: They’re flashy, fashion-forward pieces designed to look premium — not Swiss luxury, but solid for the price range.
Q: What do other jewelers think of him?
A: Mixed opinions. Some say he’s all marketing, others respect his hustle. The owner of ItaliaChains even said, “The guy’s an entertainer first, salesman second — and that combo sells.”
Q: Is Vookum better than ItaliaChains?
A: Apples and oranges. ItaliaChains focuses on Italian-made sterling silver jewelry; Vookum focuses on stylish watches. Both appeal to totally different crowds.
Final Thoughts
Love him or laugh at him, Tyler Mikorski from Vookum is a character who’s impossible to ignore. He’s energetic, unapologetic, and has turned meme-level internet fame into a legitimate business.
In an industry filled with copycats, he’s proof that sometimes the best brand strategy is just being your weird, wired self — minus the actual wiring.


Compartir:
Tennis Chain Size Guide 2 mm – 8 mm | CZ vs Lab Diamond vs Moissanite vs Natural Diamond Comparison
2mm vs 2.5mm Rope Chain – Real Difference Explained