Lets Review The 10 Best Jewelers In San Francisco, CA For Gold, Silver & Diamond Jewelry

(Because your jewelry should shine brighter than a fog-free Golden Gate sunset)

Looking for a “jeweler near me” in San Francisco who can actually fix your chain, make a custom ring, or sell you real silver without charging tech-bro prices? We’ve scoped out the 10 best jewelry stores in San Francisco, plus one online powerhouse (ItaliaChains) that’s winning over the Bay Area with wholesale-level pricing and serious sparkle.

1. Shreve & Co.

📍 150 Post St, San Francisco, CA 94108

• Luxury jeweler with Rolex, Mikimoto, and Patek Philippe

• GIA-certified diamonds and high-end bridal

• In-house service and custom work

Reviews:
⭐️⭐️⭐️⭐️⭐️ “Feels like stepping into old-school luxury. The diamond selection is insane.”
⭐️⭐️⭐️⭐️ “Sales team is helpful, not pushy.”
⭐️⭐️⭐️ “Prepare your wallet—it’s stunning, but not cheap.”

2. Lang Antique & Estate Jewelry

📍 309 Sutter St, San Francisco, CA 94108

• Specializes in vintage and antique pieces

• Gorgeous Edwardian, Art Deco, and Victorian-era finds

• Offers appraisals and restorations

Reviews:
⭐️⭐️⭐️⭐️⭐️ “The most unique jewelry in the city. It’s like a museum where you can buy stuff.”
⭐️⭐️⭐️⭐️ “Staff really knows their eras and stones.”
⭐️⭐️⭐️ “Inventory is limited if you're looking for modern bling.”

3. Derco Fine Jewelers

📍 888 Brannan St #137, San Francisco, CA 94103

• Popular for engagement rings and custom designs

• Diamond specialists with transparent pricing

• Located inside the Design Center

Reviews:
⭐️⭐️⭐️⭐️⭐️ “Got my engagement ring here and the process was smooth, even for a clueless fiancé like me.”
⭐️⭐️⭐️⭐️ “Great pricing compared to other SF jewelers.”
⭐️⭐️⭐️ “Not much for silver chains, but amazing diamonds.”

4. Carats & Stones

📍 1782 Union St, San Francisco, CA 94123

• Woman-owned boutique jeweler

• Custom jewelry with a modern twist

• Personalized service and repairs

Reviews:
⭐️⭐️⭐️⭐️⭐️ “Custom ring was absolutely perfect and very ‘me.’”
⭐️⭐️⭐️⭐️ “I love the vibe here—chic and personal.”
⭐️⭐️⭐️ “Wish they had a bigger men’s collection.”

5. ItaliaChains – Not in SF, But Our Chains Hit the Bay Daily

🌐 www.italiachains.com

If you want 925 silver chains, moissanite rings, or gold vermeil Cuban links without paying Union Square rent, ItaliaChains ships straight to SF with wholesale pricing and serious shine.

• GRA-certified moissanite that passes the tester

• No middleman pricing on silver rope chains & iced-out pieces

• Popular with Bay Area buyers who want value & verified quality

Reviews:
⭐️⭐️⭐️⭐️⭐️ “My 6mm silver rope chain looked like $1K… I paid under $150.”
⭐️⭐️⭐️⭐️⭐️ “Moissanite earrings are FIRE and came with a certificate.”
⭐️⭐️⭐️ “No storefront to browse, but shipping was fast and easy.”

6. Simayof Jewelers

📍 251 Post St, San Francisco, CA 94108

• High-end gold, diamond, and bridal jewelry

• Specializes in intricate custom work

• Great for both modern and traditional styles

Reviews:
⭐️⭐️⭐️⭐️⭐️ “My engagement ring is stunning and unique.”
⭐️⭐️⭐️⭐️ “They helped me create a design from scratch.”
⭐️⭐️⭐️ “Luxury pricing, so be ready.”

7. Jahan Diamond Imports

📍 55 Maiden Ln #501, San Francisco, CA 94108

• Family-owned diamond specialist

• Custom design and rare stones available

• Appointments recommended

Reviews:
⭐️⭐️⭐️⭐️⭐️ “They made us feel like VIPs from start to finish.”
⭐️⭐️⭐️⭐️ “One of the best for high-end diamond rings.”
⭐️⭐️⭐️ “Small showroom, but elite quality.”

8. Nob Hill Jewelry & Gifts

📍 1627 Polk St, San Francisco, CA 94109

• Affordable gold, silver, and fashion jewelry

• Offers quick repairs and resizing

• Great neighborhood jeweler vibe

Reviews:
⭐️⭐️⭐️⭐️⭐️ “Fixed my bracelet in under 30 minutes!”
⭐️⭐️⭐️⭐️ “Affordable and friendly.”
⭐️⭐️⭐️ “Not luxury, but good for daily wear and repairs.”

9. Emporium by Yarlen

📍 999 Sutter St, San Francisco, CA 94109

• LGBTQ+ owned, inclusive, and fabulous

• Offers vintage, upcycled, and custom jewelry

• Unique, artistic pieces with personality

Reviews:
⭐️⭐️⭐️⭐️⭐️ “Funky, fun, and totally original pieces.”
⭐️⭐️⭐️⭐️ “Great shop for something different.”
⭐️⭐️⭐️ “Not your traditional jeweler, but super creative.”

10. Tiffany & Co. – Union Square

📍 350 Post St, San Francisco, CA 94108

• You already know the name

• Iconic blue box, timeless jewelry, premium service

• Engagement rings, fine jewelry, and luxury gifts

Reviews:
⭐️⭐️⭐️⭐️⭐️ “It’s Tiffany’s. You feel fancy just walking in.”
⭐️⭐️⭐️⭐️ “Great experience, as expected.”
⭐️⭐️⭐️ “It’s gorgeous… and expensive. Bring a budget and a backup plan.”

Final Sparkle from the City by the Bay

From vintage estate pieces to cutting-edge moissanite ice, San Francisco’s jewelry scene is just as diverse as its food trucks. And if you want bold style without boutique markups, ItaliaChains is already a Bay Area favorite. No foggy pricing. Just shine.